29. JULY 2021 BERND TRAUTMANN - DER HELD VON MANCHESTER
Vor 65 Jahren, im Sommer 1956, schaute ein junger Mann mit einem Verband auf dem Kopf bei Adi Dassler in Herzogenaurach vorbei. Der war begeistert. Er führte den Besucher, einen schlaksigen Zwei-Meter-Mann, durch die Firma, man saß bei Kaffee und Kuchen auf der Terrasse. Die Damen blieben in der Sonne, die Männer gingen noch einmal in die Werkstätten.
26. NOVEMBER 2020 DIEGO MARADONA - THE IMMORTAL ONE
This week, a football shirt was auctioned on Ebay for EUR 250. It was a dark blue Adidias shirt from Argentina’s national football team who fought against Germany in the 1990 World Cup final in Italy. Germany wore Adidas and Argentina wore Adidas.
03. NOVEMBER 2020 120. BIRTHDAY OF ADI DASSLER - NEVER BE SATISFIED!
120 years ago, on 3.11.1900, Adi Dassler came into the world. Little did he know that he would eventually build one of the most remarkable “start-ups” of the past century. The adidas founder has left behind an impressive and enduring legacy.
09. OCTOBER 2020 ADILETTE SLIDES – MORE ICONIC THAN EVER
Freedom for the feet! Why Adilette Slides are on-trend.
09. AUGUST 2019 70 YEARS OF ADIDAS & INAUGURATION OF THE WORLD OF SPORTS ARENA
In August 2019, adidas celebrated its 70th anniversary and the inauguration of the new Arena building at the "World of Sports" in Herzogenaurach, Germany.
17. JULY 2017 CELEBRATING KÄTHE DASSLER’S 100TH BIRTHDAY
Käthe was the strong woman by Adi Dassler’s side. Staff called her »Boss«, family members simply »Mutsch«. On 17 July 2017, we celebrated her 100th birthday.
14. APRIL 2017 FEATURE FILM: "THE DASSLERS - PIONEERS, BROTHERS AND RIVALS"
"Die Dasslers – Pioniere, Brüder und Rivalen", which translates as “The Dasslers – Pioneers, Brothers and Rivals”, is a co-production by Wiedemann & Berg Television and ARD Degeto, created for German television channel Das Erste.