09. NOVEMBER 2022 A SPICY DANCE - MORE THAN 70 YEARS, A BESTSELLER: THE "SAMBA"
In 2022, fashion journalists worldwide describe a remarkable trend: the "Samba," a sports shoe from the house of adidas, is the hit of the season…again. In fact, it never left.
29. JULY 2022 A GREAT MAN - ON THE PASSING OF UWE SEELER
"Hamburg soccer icon Uwe Seeler has passed away. He died at the age of 85 in the circle of his family in Hamburg. The honorary captain of the national team took part in four World Cups and was runner-up in England in 1966. He was one of Germany's most prominent and popular soccer players."
(Die Welt)25. MAY 2022 THE DASSLER VILLA HAS BEEN DEMOLISHED
The locals have already stopped by to see it with their own eyes. They relocated their Sunday walks to stroll along the river Aurach, then crossed Hanns-Maier-Street, to reach "the Villa," or at least where it once stood. They gathered in amazement as they watched and took pictures with their cell phones. The headlines in the newspaper had forewarned, "Demolition of the Dassler Villa is imminent."
08. DECEMBER 2021 "THE GREYHOUND" – HOST ECKEL HAS DIED AT 89
He had been planning to celebrate the milestone. Horst Eckel was very much looking forward to his 90th birthday. He had undergone another operation this year without complaining, and then had taken up his "veteran training".
05. NOVEMBER 2021 "DIRT ON HIS SHOES" - UWE SEELER TURNS 85
Today, Uwe Seeler of Hamburg celebrates his 85th birthday. Reinhold Beckmann, a well-known TV star, soccer commentator, musician, and author, dedicated a touching TV tribute to Uwe. "Uwe Seeler - One of us" can be viewed in the NDR media center.
21. SEPTEMBER 2021 "WE ARE PROUD" (PART 3)
In part 3 of our series on "Käthe receives her own school in her hometown", we are giving the floor to the head boy of the Käthe Dassler Realschule plus with his speech during the naming ceremony.
21. SEPTEMBER 2021 GREAT BOSS, GREAT TEAMWORK (PART 2)
As part of the research, teachers had a phone call with Helga Lang, Adi and Käthe Dassler's former head secretary.
20. SEPTEMBER 2021 KÄTHE DASSLER REALSCHULE PLUS PIRMASENS (PART 1)
Pirmasens in September 2021. Now it's official: Kirchberg Realschule Plus will now be called "Käthe Dassler Realschule Plus”. The businesswoman at the helm of the adidas Group has the most significant connection to the school's new mission statement; explains principal Jeanette Kriwy.
18. AUGUST 2021 ETERNAL GOALS - ON THE DEATH OF GERD MÜLLER
Gerd Müller is being laid to rest.
As they would say in his hometown of Nördlingen, this will be 'a grosse Leich' (a significant loss, with many mourning his passing.)
With the passing of Gerd Müller, we lost a man who gave back to the people beyond measure.
29. JULY 2021 BERND TRAUTMANN - THE HERO OF MANCHESTER
In the summer of 1956, a young man with a bandage on his head visited Adi Dassler in Herzogenaurach. Adi was thrilled; and promptly gave the tall, lanky man a tour of the adidas factory, followed by coffee and cake on the terrace with his family, after which the two men returned to the workshops.
25. JUNE 2021 THE OLD GAME - GERMANY STRUGGLES INTO THE NEXT ROUND AT THE EUROPEAN CHAMPIONSHIPS
On the night of June 23rd, 2021, a nearly full moon hung over Herzogenaurach. Adi Dassler gleamed in the ideal light; small shadows fell on his angular face, silver spots showed in his wavy hair, and the studs of the soccer shoe in his left hand shone.
29. APRIL 2021 THE RIGHT HAND OF THE "BOSS" - IN MEMORY OF HORST WIDMANN
Horst Widmann died in Nuremberg at the age of 80. Shortly before his death, he met with our author and spoke about Käthe and Adi Dassler. They talked on the phone afterward and arranged to meet again. "Adi and Käthe," Widmann said, "that's a big topic. There is still so much to tell.".
20. DECEMBER 2020 HEIDE ROSENDAHL - THE MEDAL HUNTER
"Nothing is easier than determining the day when Heide Rosendahl began her journey to becoming a German sports legend. It didn't take long, just ten days."
26. NOVEMBER 2020 DIEGO MARADONA - THE IMMORTAL ONE
This week, a football shirt was auctioned on Ebay for EUR 250. It was a dark blue Adidias shirt from Argentina’s national football team who fought against Germany in the 1990 World Cup final in Italy. Germany wore Adidas and Argentina wore Adidas.
03. NOVEMBER 2020 120. BIRTHDAY OF ADI DASSLER - NEVER BE SATISFIED!
120 years ago, on 3.11.1900, Adi Dassler came into the world. Little did he know that he would eventually build one of the most remarkable “start-ups” of the past century. The adidas founder has left behind an impressive and enduring legacy.
09. OCTOBER 2020 ADILETTE SLIDES – MORE ICONIC THAN EVER
Freedom for the feet! Why Adilette Slides are on-trend.
09. AUGUST 2019 70 YEARS OF ADIDAS & INAUGURATION OF THE WORLD OF SPORTS ARENA
In August 2019, adidas celebrated its 70th anniversary and the inauguration of the new Arena building at the "World of Sports" in Herzogenaurach, Germany.
17. JULY 2017 CELEBRATING KÄTHE DASSLER’S 100TH BIRTHDAY
Käthe was the strong woman by Adi Dassler’s side. Staff called her »Boss«, family members simply »Mutsch«. On 17 July 2017, we celebrated her 100th birthday.
14. APRIL 2017 FEATURE FILM: "THE DASSLERS - PIONEERS, BROTHERS AND RIVALS"
"Die Dasslers – Pioniere, Brüder und Rivalen", which translates as “The Dasslers – Pioneers, Brothers and Rivals”, is a co-production by Wiedemann & Berg Television and ARD Degeto, created for German television channel Das Erste.