THE ADI & KÄTHE DASSLER MEMORIAL FOUNDATION
In 2011, Sigrid Dassler, Adi and Käthe Dassler’s youngest daughter, established the Adi & Käthe Dassler Memorial Foundation. The Foundation aims to serve as a fitting and faithful tribute to the memory of adidas’ founder and his wife. To this end, it maintains an extensive, private archive numbering countless documents, notes and images related to adidas’ early years and rise to dominance.
The Foundation also serves as a point of contact and as a resource for researchers, in order for Adi & Käthe Dassler’s life and work to be reflected in a historically accurate manner and to support press and online coverage in becoming more truthful.