• DEUTSCH
  • ENGLISH
  • HOME
  • NEWS
  • LIFE AND WORK
  • ARCHIVE
  • FOUNDATION
  • CONTACT
2014 03 25 T105836

Käthe Dassler returns to her Hometown

Honor to whom honor is due: As of August 1st 2021, the Realschule Plus Kirchberg carries the name of Käthe Dassler, to honor the Pirmasens born adidas co-founder. With this renaming the impressive lifetime achievements of this strong and socially active woman, who always carried her hometown in her heart, are honored. Read more about this in our three-part report.

2013 12 03 T121559 2

120. Birthday of Adi Dassler - Never be satisfied!

120 years ago, on 3.11.1900, Adi Dassler came into the world. Little did he know that he would eventually build one of the most remarkable “start-ups” of the past century. The adidas founder has left behind an impressive and enduring legacy. Read more...

Wohnhaus Dassler Waschkueche

100 years ago in mother's laundry room

In 1920 Adi developed his first shoe models in his mother’s laundry room. No one could have guessed that this is the beginning of the greatest success story in sports industry.

Akdms Slide 1 1

From Herzogenaurach into the world

Diligence, ingenuity, and down-to-earth hospitality were the key ingredients of Adi and Käthe Dassler’s unique success story.

Akdms Slide Wm 1954

The miracle of Bern

“Adi, stud up!”, spoke Sepp Herberger. In 1954, the German national team performed the “Miracle of Bern”. Shoes with detachable studs marked a major breakthrough for adidas.

Akdms Slide Betrieb I Innen

From shoemaker to global brand

Adi Dassler began producing shoes in Herzogenaurach in 1920 with only the simplest of means. 62 years later, adidas had become the worlds’ largest sports shoe manufacturer.

Akdms Slide Adi Mit Sportler

One of them

In close collaboration with athletes and coaches, Adi Dassler worked tirelessly to create perfect footwear. The idea of providing sportsmen with the best possible gear and equipment shaped his life.

PreviousNext

Life and Work

From hum­ble be­gin­nings in his mother’s laun­dry room and early suc­cess with run­ning shoes, through dif­fi­cult times dur­ing and af­ter World War II, to eventual dom­i­nance at the head of a global enterprise, from 1900 to 1984, Adi and Käthe Dassler set sig­nif­i­cant mile­stones in the his­tory of sports and busi­ness.

» read more...

Memorabilia and Archive

Nu­mer­ous doc­u­ments, hand­writ­ten notes, ex­ten­sive cor­re­spon­dence and many pho­tographs bear wit­ness to the fas­ci­nat­ing story of the Dassler fam­ily. The Adi & Käthe Dassler Memo­r­ial Foun­da­tion archive grants ac­cess to his­tor­i­cal records upon sub­stan­ti­ated re­quest.

» read more...

News

  • 09.11 2022
    A Spicy Dance - More than 70 years, a bestseller: the "Samba"
  • 29.07 2022
    A great Man - On the Passing of Uwe Seeler
  • 25.05 2022
    The Dassler Villa has been demolished
» more Current...
  • Adi & Käthe Dassler Memorial Foundation
  • Aeulestrasse 5
  • FL-9490
  • Vaduz

Für Korrespondenz verwenden Sie bitte folgende Adresse:

  • Utoquai 55
  • CH-8008
  • Zürich
  • Emailfoundation@adidassler.org

© 2023 Adi & Käthe Dassler Memorial Foundation

  • TERMS
  • DATA PROTECTION